
Honda has been an important partner for the National Hockey League (NHL) since 2007 and will continue to be so in the coming years. Recently, the two organizations announced that they have renewed their sponsorship deal for several additional years. The NHL is broadcast in many nations worldwide and operates franchises in the United States and Canada.
Honda Will Have a Broad Presence
Honda's digital ads will be projected along the sideboards and on the ice at key game intervals during nationally televised NHL games. The company will also feature advertisements on the NHL's social media platforms and other digital channels owned by the league. In addition, Honda will sponsor major events such as the Winter Classic, Four Nations Classic, and other significant games during the regular season and postseason.
Sustainability a Focus for Both Brands
Both brands will collaborate to promote their sustainability efforts. Honda is committed to creating vehicles with zero environmental impact by 2050 and aims to exclusively produce electric and fuel-cell vehicles by 2040 to meet this goal.
For the NHL, sustainability matters because hockey's heritage is rooted in being played on natural surfaces. While the sport is no longer on a frozen pond, players and fans continue to honor its origins and hope to see the game thrive for decades.
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