Honda's racing division is exploring new ventures at this year's SEMA show, presenting an exciting business strategy to develop performance parts for Acura and Honda models. Honda Racing Corporation US (HRC US) works across track, off-road, and street platforms, winning championships nationwide.
HRC Showcases Latest Innovations at SEMA Show
Currently, HRC is focused on giving its engineers the chance to exhibit their capabilities in the U.S. retail market for performance parts. In August 2024, they debuted the Acura Integra Type S HRC prototype at Monterey Car Week, where it garnered significant attention.
David Salters, president of HRC US, expressed his excitement for the future. “At Honda, competition ignites our passion, fuels innovation, and powers the imaginative ideas we bring to life,” he said. “HRC will foster closer connections with Acura and Honda fans while enhancing their driving experiences.”
HRC vehicles were prominently featured at SEMA, including models like the Honda IndyCar, Honda CR-V Hybrid Racer, and Honda Civic Type R Pace car. Each vehicle captured the attention of attendees and underscored Honda's focus on street, off-road, and race designs. HRC US, originally known as Honda Performance Development since its 1993 founding, has always aimed at high-performance vehicles. They note, “HRC US specializes in developing powertrain, chassis, electronics, and performance parts, as well as offering technical and race support.”
For those who love racing, the future is bright with HRC US. They remain committed to offering championship-level parts to elevate your racing and off-road performance. Even casual car enthusiasts will find HRC US worth delving into.
Get More Info on HRC's New Plan
Contact our dealership to find out how Honda Racing Corporation US is reshaping performance parts for Honda and Acura vehicles. We're here to discuss this major development and answer any questions you may have.
