In the past, Honda had been open about its position for electric cars. They have been releasing hybrid vehicles for almost 20 years now and have pioneered the segment in small cars. Mainstream media has praised Honda for that achievement. If you're a fan of hype words such as "green" and "eco-friendly," then you will undoubtedly be able to find publicity statements by Honda highlighting their long-term plans to develop clean cars.
Honda plans to make all of its cars electric by 2025. It's not a radical idea. Sales of hybrids are up in the U.S., and sales of EVs are rising quickly in Europe too. The problem is that they account for only a tiny fraction of the world's cars, so any company that adopts one has to be very sure it can keep the other customers happy while they slowly switch over to EVs.
The thing about EVs is that they need to be charged, which cuts into the time people spend driving them. A car with a range of 150 miles or so should be able to recharge entirely at least once every six or seven days. So, if you're running a business model where you have to sell something every hour or so, it helps a lot if you can put in place infrastructure that stops you from becoming unprofitable for a few hours each day.
Honda is betting that it can develop an EV business model where EV owners don't refuse to buy cars during charge times because they don't want to spend money on buying electricity and charging stations when they could be using the car.
Honda's long-range plan is to be all-electric by 2030. Why?
The reason is the product Honda wants to make. It makes cars for people who want to go places. The main reason you want to go places is not because of how far you can drive but where you are going and what you are going for.
You can't make a car for people who want to go from home to work or from work to home, or from one place where there is a lot of tourist traffic to another place where there is less, but still a lot. You have no way of telling them when they are in this kind of traffic, so you can't design the car for it.
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Honda is now pushing the envelope with a new concept car, i-MMD (Intelligent Multi-Mode Drive), that can run on electricity and gas. Be sure to visit our dealership for more information about how Hondas Plan To Be All-Electric.
